With the dawn of artificial intelligence, virtually every aspect of our lives has been impacted in some way. This technology is transforming industries like marketing, customer service, and public relations with the potential to revolutionize modern PR strategies. AI tools provide an efficient, cost-effective alternative for businesses looking to diversify their public relations approach while staying ahead of competitors. In this blog post, we’ll explore how AI tools can help you increase visibility and engagement within your target audiences by reinventing your PR strategy. Whether you’re a solopreneur or part of a large organization needing new ways to build customer relationships and create visibility around products or services – AI can make it happen!
What is AI and How Does it Impact PR Strategies
AI is an advanced form of computer programming that allows machines to perform tasks with human-like capabilities. With AI, computers can solve complex problems and analyze large data sets quickly and accurately. This technology has revolutionized PR as it enables businesses to reach new heights in engagement, visibility, and performance.
AI tools are used to send personalized messages, monitor customer sentiment and analyze website traffic. In addition, AI can create data-driven strategies that include analyzing customer behavior and predicting trends.
Top AI Tools for PR: Here are our top picks
- Onclusive: Onclusive is a media intelligence tool that helps businesses stay on top of news stories, analyze customer sentiment, and optimize their campaigns for success. It offers an AI-driven platform with automated workflows, detailed analytics, and comprehensive reporting tools.
- Signal AI: Signal AI provides businesses an efficient way to monitor customer conversations and analyze sentiment. It features powerful AI-driven insights, customizable options, and reporting tools.
- BuzzSumo: BuzzSumo is an AI-powered content marketing and analytics platform that helps businesses identify influencers, measure the impact of their campaigns, and optimize content strategies. It has a range of tools such as social media monitoring, trend analysis, and influencer research.
- Prezly: Prezly is a PR software platform that helps businesses create, manage, and monitor their campaigns. This AI-driven tool has automated workflows, real-time media coverage reviews, analytics tools, and an integrated CRM system.
10 best “AI Tools for PR: Reinventing Public Relations Strategies”
Meltwater
Key Features: Meltwater is an AI-powered PR tool that helps businesses measure brand performance and track their online presence. This platform enables marketers to analyze media trends, identify influencers and predict customer behavior. It also provides customizable dashboards and reporting tools. Additionally, Meltwater offers social listening insights and artificial intelligence-driven recommendations for creating content campaigns.
User Experience: The user interface is intuitive and easy to navigate. It provides an at-a-glance overview of your PR performance and enables you to confidently make data-driven decisions. Additionally, Meltwater offers customer service support to help you get the most out of its features.
Pricing: Meltwater offers a range of pricing plans tailored to small businesses and large enterprises. The cost depends on the level of features you need, but it generally starts around $500/month.
What I Like: Meltwater provides an all-in-one solution for PR professionals. It’s customizable dashboards and reporting tools make tracking performance, analyzing trends, and identifying influencers easy. Additionally, its AI-driven recommendations give marketers valuable insights to create more effective campaigns.
What I Dislike: The pricing is steep for smaller businesses and startups. Additionally, customer service support could be improved in terms of response time.
Cision
Key Features: Cision is a comprehensive media relations platform that enables users to research, track and manage relationships with journalists and influencers. It provides an all-in-one suite of public relations tools for generating meaningful press coverage, monitoring media sentiment, and optimizing campaigns. Cision allows users to quickly identify target audiences, craft personalized messages, distribute content in real-time, and measure impact through advanced analytics.
User Experience: Cision is easy to use and offers a straightforward user experience. It allows users to quickly generate press releases, track media coverage, and optimize campaigns in real-time. The platform also provides data-driven insights that allow users to stay ahead of the competition and tailor their PR strategies for maximum impact.
Pricing: Cision offers a range of pricing plans depending on the features needed. Plans start at $300/month and can be customized to suit different budgets and needs.
What I Like: Cision provides an all-in-one suite of media relations tools. It is easy to use and offers a range of pricing plans for different budgets. I also appreciate the data-driven insights that allow users to tailor their PR strategies for maximum impact.
What I Dislike: I don’t like that Cision doesn’t offer a free trial. It would be nice if there were an option to test out the platform before committing to a full subscription.
TrendKite (now part of Cision)
Key Features: TrendKite is an AI-driven platform that helps PR professionals monitor their media coverage, analyze the performance of campaigns, and create reports to share with stakeholders. It combines traditional public relations metrics such as reach, sentiment, and engagement with big data analytics in order to provide real-time insights on a variety of topics. TrendKite enables users to track industry trends, review customer feedback, and measure the ROI of PR campaigns.
User Experience: TrendKite is user-friendly and provides an intuitive interface with customizable reporting options. The platform also has a mobile app so users can access their data quickly and easily on the go.
Pricing: TrendKite is available in various pricing plans starting from $500/month.
What I Like: TrendKite is a comprehensive platform with AI-driven features and insights. It can help you gain deeper insights into how your PR campaigns are performing and make more informed decisions for future strategies.
What I Dislike: The pricing plans can be a bit expensive for startups or small businesses. Additionally, the reporting features could use more customization options.
Mention
Key Features: Mention is an AI-driven social media monitoring tool that enables businesses to monitor brand mentions, track competitor movements and analyze brand performance. This tool offers comprehensive reporting features as well as real-time alerts for critical changes in your industry.
User Experience: Mention offers an intuitive user interface that makes it easy to set up and track mentions. It is also highly customizable, allowing users to easily filter specific topics or accounts. The platform also includes analytics features such as sentiment analysis and engagement metrics for deeper insights into customer satisfaction.
Pricing: Mention offers three monthly pricing plans ranging from $29 to $299.
What I Like: I like that Mention offers an easy-to-use platform with features designed to improve the efficiency of social media monitoring. It is also highly customizable, allowing users to easily tailor their strategies and track specific topics or accounts.
What I Dislike: The pricing plans are high for some businesses, and the platform can be quite complex to navigate. Additionally, some features may require additional fees or upgrades in order to access them.
Brand24
Key Features: Brand24 is an AI-powered tool that helps to track, monitor and analyze brand mentions on the web. It can identify influencers, measure the ROI of campaigns, and provides in-depth analysis of customer sentiment. It also has a powerful visual report builder that enables you to easily create beautiful reports.
User Experience: Brand24 is easy to use and provides detailed insights about your brand’s performance. With its powerful AI capabilities, you can easily track, analyze and monitor conversations related to your brand online — allowing you to spot improvement opportunities and engage with customers in real-time.
Pricing: Brand24 offers a range of plans for businesses of all sizes. The Basic plan starts at $79/month, while the Pro and Enterprise plans are priced at $179/month and $379/month, respectively.
What I Like: I like that Brand24 is an AI-powered tool that can help businesses to track, monitor and analyze brand mentions on the web. Its powerful visual report builder helps to create beautiful reports with ease, making it a great choice for small businesses that are looking for ways to make their PR strategies more efficient.
What I Dislike: The pricing of Brand24 can be steep for some businesses, especially those with tighter budgets. Additionally, there is no free plan available.
CoverageBook
Key Features: CoverageBook provides an efficient way to analyze your PR campaign. It lets you track mentions, compare results across different channels and get real-time insights. Easily share reports with relevant stakeholders, monitor sentiment, and create detailed reports in minutes.
User Experience: CoverageBook is easy to use and offers an intuitive dashboard. It enables users to quickly find information, compare results, and track mentions. Additionally, it allows you to customize reports according to your needs.
Pricing: CoverageBook offers a free trial to test out the platform before committing to it. Paid plans start from $50 per month to $500 per month, depending on the features needed.
What I Like: I like that CoverageBook is easy to use and provides detailed insights. It’s a great way to track mentions, compare results and get real-time insights into your PR strategy.
What I Dislike:
I don’t like that it is quite expensive. The pricing can be prohibitive for small business owners who are looking for a budget-friendly PR tool.
Onclusive
Key Features: Onclusive helps businesses optimize their PR campaigns with advanced AI-driven analytics. It allows you to measure the performance of your campaigns, analyze data and track customer sentiment through automated insights. You can also use Onclusive’s AI tools to build relationships with influencers, increase visibility in important markets and monitor ROI.
User Experience: Onclusive offers a simple and straightforward platform that makes managing campaigns easy. The AI tools provide detailed insights into your campaigns, giving you the ability to make data-driven decisions.
Pricing: Onclusive offers a range of plans from $700 per month for basic analytics to $3,000 per month for advanced features.
What I Like: Onclusive is an effective tool for managing PR campaigns. It allows you to optimize campaign performance with AI-driven insights and analytics.
What I Dislike: Onclusive is one of the most expensive AI tools on the market, so it may not be suitable for smaller businesses.
Signal AI
Key Features: Signal AI is an information monitoring platform that helps public relations teams uncover relevant insights and track conversations across multiple channels. It uses AI-powered automation to analyze vast amounts of data to create actionable analytics and reports, enabling PR professionals to stay up-to-date on current topics and trends while discovering new opportunities for engagement.
User Experience: Signal AI is intuitive and easy to use. The platform features an interactive dashboard with customizable options, allowing users to navigate the platform quickly and easily. Signal AI also offers a wide range of reporting tools that enable users to analyze data points such as customer sentiment or website performance.
Pricing: Signal AI offers a 30-day free trial and flexible pricing plans. Plan prices start at $299 per month for the Essential plan, which includes unlimited searches and access to 10+ data sources.
What I Like: Signal AI is a great tool for businesses looking for an efficient way to monitor and track conversations across multiple channels. The platform’s intuitive design makes it easy to use, while the customizable options and reporting tools enable users to gain valuable insights into customer behavior.
What I Dislike: Signal AI doesn’t offer trial access for all of its features. While the free trial is good, users may be interested in testing out some of the more advanced features but can only do so with a paid subscription.
BuzzSumo
Key Features: BuzzSumo is an AI-powered content marketing and analytics platform that helps businesses identify influencers, measure the impact of their campaigns, and optimize content strategies. It features a range of tools such as social media monitoring, trend analysis, and influencer research to help businesses stay ahead of the latest trends in their industry.
User Experience: BuzzSumo is user-friendly and offers an intuitive dashboard that provides easy-to-understand analytics. The platform has a wide variety of features, making it ideal for businesses looking to gain insights into their target audience and the success of their campaigns.
Pricing: BuzzSumo offers three tiers of pricing plans: Pro ($99/month), Plus ($179/month), and Enterprise ($299+/month).
What I Like: I like that BuzzSumo is an affordable and comprehensive tool for PR professionals. It provides a wide range of features, making monitoring customer sentiment and analyzing website traffic easy. The platform also offers a helpful AI-driven content recommendation engine, which suggests relevant content based on user data.
What I Dislike: I dislike that BuzzSumo does not offer a free trial for its Plus and Enterprise plans. This can be problematic for businesses looking to test out the platform before making a financial commitment.
Prezly
Key Features: Prezly is a PR software platform that helps you create, manage and monitor your campaigns. This AI-driven tool allows you to launch personalized campaigns with automated workflows, review media coverage in real-time, and analyze data for insights. Prezly also provides an integrated customer relationship management (CRM) system to help you build customer relationships.
User Experience: Prezly has a simple, intuitive interface that makes it easy for even novice users to manage their campaigns. The platform also provides comprehensive analytics and reporting tools that allow you to track your success and make adjustments as needed.
Pricing: Prezly offers multiple packages ranging from $99/mo for the Basic plan to $299/mo for the Professional plan.
What I Like: I like that Prezly helps you automate your PR campaigns so you can focus on other tasks. The analytics tools are also helpful in understanding the performance of your campaigns.
What I Dislike: My only complaint with Prezly is that some of the features can be complex for users who are new to PR.
FAQs
What is AI PR?
AI PR is using Artificial Intelligence (AI) to optimize public relations campaigns. AI-driven tools such as Onclusive, Signal AI, and BuzzSumo enable businesses to monitor conversations across multiple channels, analyze customer sentiment, and track website performance.
What are some benefits of using AI for PR?
AI-powered PR tools can help businesses optimize their campaigns by providing detailed insights into customer behavior, uncovering relevant trends and topics, and automating workflows. Additionally, AI-driven insights can help businesses make data-driven decisions to maximize ROI.
Are there any drawbacks to using AI for PR?
AI-powered PR tools can be expensive and unsuitable for smaller businesses. Additionally, some of the features offered by these tools can be complex and difficult for novice users.
Conclusion:
AI tools have the potential to revolutionize public relations strategies in a variety of ways. AI can help PR professionals develop innovative and effective campaigns that maximize their impact, from automated press release distribution to improved analytics to targeted promotions. While there are still some challenges associated with the early days of AI for PR, most businesses can safely adopt the technology and take advantage of these powerful tools for better communication with their audiences. If implemented correctly, AI tools offer an unprecedented opportunity for PR teams to hone their craft and develop successful campaigns that outpace the competition. As AI continues to evolve and expand its capabilities in a rapidly changing world, now is the perfect time for PR teams to explore how they can take advantage of current and future applications in their work.
